Translation  •  Transcreation  •  Media communications

Words that work.
Stories that land.

30+ years' experience in translation, television reporting, government communications, and corporate PR.

MA Translation — first in class◆ Professional translator since 2013◆ Français · English · Gaeilge◆ Former ministerial media adviser
About

First the story.
Then the words.

I'm Aideen Rodrigues — Éadaoin, in Irish. Translator and transcreator, formerly Western Correspondent for Irish national television and media adviser to an Irish Cabinet minister. For over 30 years I've helped organisations find the story in what they do and tell it clearly across languages: French, English and Irish. Based in Saint-Avé, Brittany; working with clients in France, Ireland and beyond.

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Services

Three ways I make your words work

Technical datasheet, campaign or press release: each service draws on the same rare mix — a journalist's eye and a translator's precision.

01

Specialist translation

Technical and safety data sheets, reports, brochures, websites

French → English and Irish → English, by a native English speaker with an MA in Translation Studies (Distinction). Technical and industrial, marketing, corporate, tourism, public sector: for the documents where "close enough" isn't good enough.

02

Transcreation & adaptation

Slogans, campaigns, brand content

Where translation reaches its limit. For advertising, slogans and brand content, I use your source material to reshape your message for a new audience — adapting the references and cultural cues, cutting irrelevant content and adding the new, essential references that make sure your target audience understands what matters.

03

Press releases & press packs

Press releases, press packs — in English or French

Written, or rewritten, until they're publication-ready: the newsworthy angle found, the jargon stripped, quotes a journalist can use. Your team handles publication; I make sure that what lands in the editor's inbox gets read.

Why it can't be automated

The judgment behind the words.

I find the angle

Most translators translate what you wrote. For campaigns and press releases, I also help you decide what should be written to get attention.

I know the room

Speeches, crises, national launches — senior government communications, under real pressure.

I carry the culture

Native English, fluent French, and Irish as a former working language — I know anglophone and francophone culture from the inside, so your message crosses the divide intact.

Testimonials

What clients say.

“

For marketing and technical documentation in a demanding, highly specialised field, Aideen is exactly the partner you want: she has the vocabulary, she meets the deadlines, and she delivers English whose quality gets noticed — including by our international clients. We trust her with our most sensitive documents.

Florence Schluraff — Operational Marketing & Communications Manager, Socomore
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